Key Visual Berlin-Partner Network

Strong partners for a strong Berlin.

For more as the last 20 years, this is what the Berlin-Partner network has stood for. Renowned companies joined together to found Partner für Berlin Gesellschaft für Hauptstadt-Marketing mbH in 1994, to position Berlin as the new capital of reunified Germany in partnership with the State of Berlin. The original 21 founding partners have become a pool of 270 strongly committed partners from companies, scientific and research facilities and institutions. Our passion for Berlin is our mutual motivation. As a Berlin-Partner, you can take advantage of many benefits and be a part of our strong network.

Becoming a Berlin-Partner!

Companies interested in working together for Berlin and supporting Berlin Partner are invited to join the Partner für Berlin Holding – Capital City Marketing GmbH network as either a Member (“Gesellschafter”) or Licensee (“Lizenznehmer”).

    The License Categories

    Berlin-Partners have the option to choose different categories of licenses and can engage as long term partners.

    Licencee

    Companies preferring not to become Berlin Partner Shareholders are nevertheless invited to become licensees by concluding a licensing contract.  Berlin Partner licensees enjoy a level of benefits depending on their category and the amount of the licensing fee.

    Starting at license category C, companies are given the opportunity to enter into an additional partnership with the Business Location Center Berlin (BLC), which includes direct access to all relevant data and a seat on the advisory board.

     

    • Category A

      License fee: € 10,225 plus VAT

      Services of Berlin Partner:

    1. Company representation at all national events and in all publications produced by the City Marketing Co. According to Category A
    2. The right to use the Berlin Partner logo in your company’s corporate communications
    3. The right to use information materials and publications produced by Berlin Partner (films, brochures, flyers) for the corporate communications of the Berlin-Partner
    4. Personal invitations extended to top managerial personnel to events such as the Jour Fixe
    5. The right to use the exclusive internet area
    6. Subscription to the monthly newsletter



    • Category B

      License fee: € 18.750 plus VAT

      Services of Berlin Partner:

    1. All benefits contained in Category A
    2. Company representation at all national events and in all publications produced by the City Marketing Co. according to Category B
    3. Invitation to events such as the monthly Jour Fixe (may be transferred to another person)
    4. Invitation to the ‘’Berliner Hoffest’’ courtyard festival organized by the Mayor of Berlin
    5. Advice and consulting from our VIP service regarding events in Berlin
    6. Use of the Location Database



    • Category C

      License fee: € 37,500 plus VAT

      Services of Berlin Partner:

    1. All benefits contained in Category B
    2. Company representation at all national events and in all publications produced by the City Marketing Co. according to Category C
    3. Invitation to the ‘‘Berliner Rede“, the German President’s annual Berlin speech
    4. Partnership with Berlin Partner‘s Business Location Center of Berlin Partner GmbH (upon request)
    5. Exclusive invitations to sporting and cultural events in Berlin
    6. Participation in at least one social event per year
    7. Procurement of speakers for events in Berlin
    8. Participation of the Berlin-Partner company in the organization of events in Berlin



    • Category D

      License fee: € 75,000 plus VAT

      Services of Berlin Partner:

    1. All benefits contained in Category C
    2. Company representation at all national events and in all publications produced by the City Marketing Co. according to Category D
    3. Invitation to events supported by Berlin Partner
    4. Logistical support from Berlin Partner for VIP service for your guests in Berlin
    5. Logistical support from Berlin Partner in the preparation of conferences, symposia and congresses in Berlin



    • Category E

      License fee: € 150,000 plus VAT

      Services of Berlin Partner:

    1. All benefits contained in Category D
    2. Company representation at all national events and in all publications produced by the City Marketing Co. according to Category E
    3. Invitation to all exclusive events organized by Berlin Partner
    4. Invitation to Berlin Partner projects with foreign business guests and journalists
    5. Active involvement in the press work of Berlin Partner for Business and Technology
    6. Support for exclusive access to museums and cultural events in Berlin on the occasion of company events
    7. Participation of Berlin Partner in any of the licensee’s Berlin-related events taking place abroad
    8. Invitation to the ‘‘Kaminabend’’ fireplace evening with the supervisory and advisory boards of Partner für Berlin Holding
    9. Inclusion in delegation trips organized by Berlin Partner for Business and Technology
    10. We also offer your company additional customized services upon request

     

    Services for Berlin-Partners

    The service for Berlin-Partners provides first hand information and news about Berlin.  The exchange between partners also remains a focus of our work.

      Expand your network

      Use our targeted event programs to expand and intensify your contacts as a Berlin-Partner. The diverse networking opportunities we make available include a monthly jour fixe, discussion roundtables with state-level political representatives, the annual shareholders meeting, and many other sector-specific projects and initiatives.

      Benefit from the positive image of cosmopolitan Berlin and our location marketing program

      Be present and show your commitment to Berlin, one of the most exciting cities in the world. Your company logo will appear at events, in Berlin Partner publications and in the media on a variety of occasions – worldwide. And you have the exclusive right to use the Berlin-Partner logo in your corporate communications.

      Berlin-Partner Publicity

      An organizational chart categorized by license status reflects each Berlin-Partner with a company logo. At Tegel Airport alone, there are three organizational charts advertised on indoor billboards. The organizational chart is also displayed at Jour-Fixe’s, at press conferences and is predominately displayed at marketing events throughout the capital.

      Involvement in the Capital City Marketing

      Through a media service provider called ‘‘News Aktuell’’, Berlin Partner is able to submit current news to the most important major worldwide news agencies. This service is also offered to the Berlin-Partners who want to communicate interesting topics about Berlin.

      Berlin-Partner Newsletter

      The Berlin-Partners are informed about various projects and activities of Berlin Partner GmbH through the monthly newsletter they receive. The newsletter offers the partners the opportunity to publicize their event or project within the network community.

      Location Tips

      Berlin-Partners receive information about attractive locations in the capital. We have a location database which is compiled of more than 500 unique and interesting locations throughout our metropolis. In combination with a VIP service, we guarantee a successful event.

      VIP Service

      No one knows Berlin better than us! With our VIP services Berlin-Partner companies receive professional support in their own activities hosted in the capital. The partner companies have access to comprehensive services for all aspects of guest services.

      Berlin-Partner Directory

      In our annual directory you will find all Berlin-Partner corporate profiles listed with contact information. The partner directory is given to investors and newly established companies in Berlin as a list of resources and recommendations. In this way, Berlin-Partners can approach new companies as potential service providers.

      Exclusive Internet Site

      Each Berlin-Partner obtains access (username and password) to an exclusive site on the Berlin Partner website.