Capital City Marketing

As part of its capital city marketing activities, Berlin Partner develops and supports campaigns and projects that help foster Berlin’s image as an attractive location for business and science, a creative capital city, a metropolis for culture and sports, and a great place to live.

More than anything, our activities are focused on potential investors from both Germany and abroad, on decision makers and multipliers in the fields of business, science, politics, culture and the media, and on Berliners themselves and people who have a strong interest in the city.

Our most important tools are traditional communications campaigns, such as print advertisements, radio and TV spots, but also films, publications, exhibits and presentation materials that are produced by the state of Berlin with the help of the Berlin Partner member companies At the same time, our capital city marketing team organizes presentations in Germany and abroad and develops, presents and provides support to strategic projects.

Ongoing strategic issues and projects include the “be Berlin” capital city marketing campaign, the showcasing of Berlin as a leading location for science and the creative industries, and the Berlin-Brandenburg International Airport (BBI).