“Capital City Marketing”

As part of its Berlin marketing activities, Berlin Partner develops and supports campaigns and projects that help foster Berlin’s image as an attractive location for business and science, a creative capital, a metropolis for culture and sports and a great place to live.

Most of all, our activities focus on potential investors from both Germany and abroad, on decision makers and influential players in the fields of business, science, politics, culture and the media. We also focus on Berliners themselves and on others who have a strong interest in our city.

Our most important tools are traditional communications campaigns, such as print advertisements, radio and TV spots. We also use films, publications, exhibits and presentation materials that are produced by the state of Berlin, with the help of the Berlin Partner member companies. At the same time, our marketing team organizes presentations in Germany and abroad and develops, presents and provides support to strategic projects.

Strategic issues and projects include the “be Berlin” marketing campaign, the showcasing of Berlin as a leading location for science and the creative industries, and the Berlin Brandenburg Airport (BER).