The culture- and creative-business sectors make up a central area of growth in Berlin’s economy. The close co-existence of high culture and alternative culture in Berlin fosters a unique variety which is making it possible for Berlin to develop into Europe’s top location for the creative industries. Here, people enjoy a combination of openness, tolerance and internationality that fosters a particularly good environment, which exerts a powerful draw on young and creative individuals. Artists and creatives come from all over the world to live and work in Berlin.

Berlin’s reputation as a “Creative City” is growing across the world, and it has become one of the location’s main advantages working to promote the city’s economic development.

Berlin Partner GmbH is in charge of marketing Berlin as a creative location at the regional, national and international levels. Our goal is to publicize and position creativity as an important image and economic factor for Berlin. By fostering networks between creativity and business, we strengthen Berlin’s position vis-à-vis its global competitors. Related Berlin Partner activities include facilitating targeted collaborative projects, providing marketing advice, hosting and moderating, developing Internet portals and placing print ads, outdoor marketing campaigns and radio and TV spots.