With 145 teams in the first and second division leagues, Berlin is Germany’s premier sports city, a city for top professional sports and a sports metropolis on a global scale. More than 50 Berlin athletes took part in the 2008 Olympic Games in Beijing. The capital city also plays host to a number of athletic highlights of international significance, such as the annual DFB Tournament, the 2006 FIFA World Cup, the IAAF World Championships in Athletics in the summer of 2009, the FIFA Women’s World Cup in 2011 and the European Artistic Gymnastics Individual Championships in 2011.

Thus, sports are not only an important factor for Berlin’s image, but also a business factor that generates growth. For this reason, Berlin Partner supports the key players in Berlin’s athletic landscape in their efforts to market Berlin as a sports metropolis. Our marketing measures are focused on developing an online sports portal, publications and advertisements as well as on targeted, integrated communications campaigns aimed at promoting outstanding sports-related events. Since 1998, Berlin Partner has been collaborating with the Berlin Olympic Support Center (OSP).