sei Berlin – be Berlin
Since kicking off the capital city marketing campaign "sei Berlin – be Berlin, " the city has had a distinctive trademark. The Berlin Senate initiated the campaign in 2008. Intended to symbolize the diversity and potential of the city and its people, its main theme is a catchy invitation to “be…, be…, be berlin.” The “be Berlin” campaign has been present worldwide under the slogan “the place to be” since 2009. Targeted to international decision-makers, the campaign positions Berlin as an exciting business and science location, a future-oriented industry region and a world-renowned creative metropolis.
The “City of Opportunity” and “We in Berlin” campaigns are additional means by which we positively position the capital city’s location advantages.