Berlin Fashion Week
Twice a year, Berlin becomes an international stage for fashion and lifestyle. Each time, international designers, retailers and representatives of the fashion industry and press come together for one week at Berlin Fashion Week.
From 17 to 20 January, 2017, people interested in fashion as well as buyers, trade visitors and media representatives convene at shows and awards ceremonies, learn about current trends for the next season at trade fairs and attend exhibitions and offsite events.
Berlin Partner for Business and Technology plans and coordinates the marketing measures for Berlin Fashion Week and advertises the umbrella brand on a national and international level. The official Internet portal www.fashion-week-berlin.com serves as a central information tool complete with an overview of all the Fashion Week dates / times, activities and players as well as the fashion hub of Berlin. This is in addition to national and international media partnerships, out of home advertising, social media presences, as well as print advertising in trade magazines and online media.
Highlights of the Berlin Fashion Week from 17th until the 20st of January 2017 are the fashion trade fairs PREMIUM Exhibitions at STATION Berlin and PANORAMA at the Berlin ExpoCenter City (for the first time with digital measuring platform), Show & Order, Seek, Bright and Selvedge Run, as well as the runway shows for Mercedes-Benz Fashion Week Berlin, which will for the first time take place in the Kaufhaus Jandorf and me collectors room in Auguststrasse.
Once again, established and young designers will be presenting their autumn/winter collections in the Berliner Modesalon, which is located in the Kronprinzenpalais.
This season again, Berlin will present its innovative fashion page, present the latest trends and discuss current issues around the topic of Eco Design and FashionTech.
Up-to-date information and dates / times can be found on the official Berlin Fashion Week web portal.
The Berlin Fashion Week is an initiative of the Berlin Partner für Wirtschaft und Technologie GmbH on behalf of the Berlin Senate Department for Economics, Energy and Public Enterprises.