Peter Hurnaus, Public Sector Sales Lead, Microsoft Deutschland GmbH

1. Describe your company in a Tweet! 

Microsoft sees itself as a leading manufacturer of software solutions and modern services in the age of intelligent Cloud & Edge, as a developer of innovative hardware, and as a partner to its customers to help them benefit from the digital transformation.

2. Why do you get involved as a Berlin Partner? 

Microsoft is committed to being a Berlin Partner in order to help shape the further technological development of the capital region in an inclusive, innovative and sustainable way. We firmly believe that strong, reliable partnerships and ecosystems are an answer to the most pressing and complex issues of our time.

3. What issues are driving you in terms of your industry? 

• Digitization and digital transformation of Berlin's businesses, administration and education system.
• Building the new world of work and supporting productivity as well as specialized procedures and processes
• Building sustainable and responsible artificial intelligence
• Supporting the open data and open source needs of our customers

4. Why is Berlin attractive for your company? 

• Start-up and service culture
• Attractiveness in the search for young Talent
• Future locations incl. jet projects such as Siemens City or Urban Tech Republic

5. What does Berlin stand for?

• Highly dynamic Environment
• Sustainable city strategy
• multicultural Approach
• open to experimentation
• charisma for the whole of Germany and Europe

6. How does your company implement sustainability?

• 2030 zero Carbon
• 2050 carbon negative
• zero waste
• net zero" water consumption
• Member of the Transform to Net Zero Alliance

Exclusive information for Berlin-Partners

Photocredit: © MSFT Deutschland