We market the strengths and opportunities of Berlin – worldwide!
Whether the distinctive capital city marketing campaign “be Berlin” with its catchy slogans and spectacular major events or as part of the location marketing program, Berlin Partner for Business and Technology positions Berlin as an attractive business and technology location, creative capital and cultural and sports metropolis – and a city worth living in.
Our marketing activities with international appeal include the Berlin Weeks, which we organize in cooperation with our strategic partners from Berlin.
A passion for Berlin is the mutual motivation we share with our strategic partners and more than 280 Berlin-Partners from business and science.
Our marketing activities, which we implement on behalf of the State of Berlin with the help of our Berlin-Partners, are mainly targeted to potential domestic and international investors. We also appeal to decision-makers and opinion leaders from business, science, politics, culture and the media – and of course, all Berliners and people interested in the city.