From be Berlin to Berlin
Since September 2020, Berlin has had a new brand, which was developed on the basis of a two-and-a-half year mission statement process.
It is Berlin's official national symbol and at the same time the communicative umbrella for all activities to promote the German capital - regionally, nationally and internationally.
The new participatory brand strategy is an offer to all Berliners to identify with their city, to tell its story, and thus to communicate Berlin's mission statement and values to the outside world.
The focus is on a new togetherness of Berliners, which is being promoted in the first campaign under the new brand, #WIRSINDEINBERLIN.