Daniela Necas, Vice Managing Director, AMBERMEDIA GmbH  

1. Describe your company in a tweet. 

AMBERMEDIA brings brands into people's daily lives with innovative Ambient & Digital Out-of-Home campaigns. Whether printed bakery bags, mobile DOOH media, creative guerrilla actions, or promotional activities – we create attention-grabbing experiences in urban spaces.  

2. Why do you engage as a Berlin-Partner? 

As a Berlin Partner, we want to actively shape our city – as a media agency that offers creative and sustainable advertising solutions for urban spaces. Our goal is to make Berlin even more visible as an innovation and business location through modern Out-of-Home campaigns.

3. What topics drive you in your industry? 

Digitalization & DOOH: How can Out-of-Home advertising become even smarter and more data-driven?

Sustainable advertising solutions: Advertising with a low CO₂ footprint and added value for the city and its people.

Innovative advertising formats: Creative ways to bring brands directly into the daily lives of the target audience.

Measurability of OOH campaigns through digital technologies.

4. What makes Berlin special for you? 

Berlin is a city full of creativity, dynamism, and diversity – just like our advertising formats. The urban culture, the vibrant city life, and the innovative power make Berlin the perfect location for bold and unconventional advertising that stands out and excites.

5. Why is Berlin attractive for your company? 

Berlin is not only a hotspot for startups and big brands but also a city with high pedestrian traffic and creative energy. Trends are born here, and this is where we aim to reach our target audience in their daily lives and leisure environments with our DOOH and Ambient media.

6. What does Berlin stand for you? 

Berlin stands for courage, diversity, and innovation. The city offers endless possibilities for creative advertising formats that stand out and remain memorable.

7. How does your company implement sustainability? 

Since 2021, all our campaigns have been climate-neutral! We use environmentally friendly materials, recyclable advertising media, and sustainable technologies such as solar-powered LED BIKES and LED TRUCKs. Additionally, we offset unavoidable emissions with climate protection projects.