Michael Pfeifer, CEO of MOOT Upcycling GmbH      

1. Please describe your company in a few sentences.

The Berlin-based company MOOT is Europe’s leading company for industrial upcycling. We rescue used textiles, worn-out workwear, event banners, packaging materials, and leftover merchandise from disposal and process them in Europe into high-quality upcycling products. For our B2B partners, we manufacture around 20,000 products per month and develop scalable, customized circularity solutions based on existing material resources.

2. Why are you engaged as a Berlin-Partner? 

We want to actively and sustainably help shape the transformation toward a truly functioning circular economy. Berlin Partner offers the ideal platform to develop targeted synergies with Berlin-based companies, implement joint projects, and further strengthen Berlin as a pioneering business location for sustainable practices.

3. Which topics drive you in relation to your industry? 

At the core is the urgently needed shift away from linear economic models in the textile industry. Our motivation is to establish genuine circularity on an industrial scale. Every day, we demonstrate that what are often considered textile waste materials are in fact valuable raw materials that, through thoughtful design, can be transformed into durable and high-quality products.

4. What makes Berlin special to you?

Berlin stands out for its exceptional combination of creativity, entrepreneurial openness, and a deeply rooted awareness of sustainability. The close interaction between young companies, established players, and cultural institutions creates an environment that fosters innovation and accelerates new approaches.

5. Why is Berlin attractive for your company? 

Berlin offers a dense network of relevant B2B partners—from established brands and sports clubs to cultural institutions. Combined with a public that is increasingly focused on sustainability, this creates an ideal environment for implementing scalable circular economy projects and further developing our business model in industrial upcycling.

6.  What does Berlin stand for, in your view?

Berlin represents innovative strength, change, and the willingness to question existing systems and rethink them. The city provides space to turn visionary ideas into concrete and scalable solutions.

7.  How does your company implement sustainability? 

Sustainability is an integral part of our business model. Through the consistent use of upcycling and the industrial processing of existing materials, we significantly extend their life cycles. In this way, we reduce resource consumption and textile waste while simultaneously making a measurable contribution to CO₂ and water savings along the value chain.