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VISIONARY METROPOLIS OF THE IDEA-REPUBLIC GERMANY

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REPUBLIC Marketing & Media Solutions GmbH

Marion Beck, Senior Sales Consultant der REPUBLIC Marketing & Media Solutions GmbH 

 

1. Describe your company in a tweet.   

REPUBLIC is the joint marketer of Frankfurter Allgemeine Zeitung and Süddeutsche Zeitung. The REPUBLIC team develops individual and holistic solutions in meaningful environments for the cross-media and efficient addressing of demanding target groups.


2. Why are you involved as a Berlin-Partner? 

Berlin plays an important role as the capital and democratic center of our society. Both our publishers as leading political media and we as marketers play this role. As a Berlin Partner, we want to live up to our responsibility to network sustainably in Berlin. 


3. What issues drive you in relation to your industry?  

Our central concern is the marketing of high-quality journalism across all channels. We rely on innovative solutions that focus on every customer. It is important to us to enable credible communication in responsible environments and to build trust in our media brands.

 

4. What makes Berlin special for you?  

Berlin is the headquarters of REPUBLIC for a reason. We are located directly on Friedrichstrasse in the capital city office and, as a national marketer, we appreciate the proximity to decision-makers from politics, business and society.

 

5. Why is Berlin attractive for your company?  

We want to be present where our customers and, above all, our customers' target groups are. Berlin, with its supra-regional significance, offers precisely this opportunity and allows us to fulfill our responsibility in the social discourse.

 

6. What does Berlin stand for to you?

Berlin is a dynamic city that is constantly initiating change. The F.A.Z. and SZ reach decision-makers in Germany with their reporting and thus also contribute to constant change. Berlin also impresses with its cultural offerings and unlimited opportunities.

 

7. How does your company implement the topic of sustainability?

Both our publishing houses and we take our social responsibility seriously when it comes to sustainability. We therefore offer our customers the opportunity to communicate on the subject of sustainability in editorial environments. In addition, there are numerous approaches and measures taken by the publishing houses to achieve greater sustainability.

Fun fact: Once a newspaper copy has been printed, it can be read emission-free for as long as you like. F.A.Z., F.A.S. & SZ impress with reading times of over 1 hour, which makes them ecologically superior.

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