Interviews with Berlin-Partners ...

Burak Eres - insha GmbH (Kurzportrait)

Portraitfoto Burak Eres, Commercial Sales Lead, insha GmbH

 

Burak Eres, Commercial Sales Lead, insha GmbH

 

1. Beschreiben Sie Ihr Unternehmen in einem Tweet? 

insha ist ein FinTech StartUp. Unser zinsfreies und digitales Banking regelt nicht nur deine Bankgeschäfte schnell, digital und kostenlos, wir begleiten dich auch im Alltag und teilen deine Prinzipien und Werte. Unsere Vision: nachhaltiges, digitales Banking für alle!

 

2. Warum engagieren Sie sich als Berlin-Partner? 

Wir, als FinTech StartUp und Teil des Wirtschaftsstandortes Berlin, sind stets bemüht an Schnittstellen von Innovation und werteorientierter Unternehmensführung einen gesamtgesellschaftlichen Mehrwert zu bieten. Das starke Netzwerk von Berlin Partner ist eine optimale Plattform, um die Herausforderungen in der Erschließung neuer digitaler Prozesse und Infrastrukturen gemeinsam zu bewältigen. In diesem Sinne ist es unser primäres Ziel uns durch das Engagement bei Berlin Partner als ein starker Partner für eine starke Stadt zu etablieren.

 

3. Warum ist Berlin attraktiv für Ihr Unternehmen? 

Als führende FinTech Metropole mit jungen Talenten aus aller Welt liegt Berlin in der Mitte Europas. Das dynamische Ecosystem in Berlin wirkt wie ein Magnet auf FinTech Unternehmen aus aller Welt und verhilft uns somit ein starkes branchenspezifisches Netzwerk aufzubauen. Ein Akteur im Epizentrum dieser Branche zu sein ist für insha besonders wichtig.
 
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Bildcredit: © insha

Stefan Unterlandstättner - DKB (Interview)

[Translate to English:] Portraitfoto Stefan Unterlandstättner - Vorstandsvorsitzender Deutsche Kreditbank AG (DKB)

 

Stefan Unterlandstättner, Chairman of the Board Deutsche Kreditbank AG

 

1. Why are you committed to the Berlin Partner Network? 

DKB is as rooted in Berlin as the Alex or the Currywurst: Since our foundation almost 30 years ago, we have grown continuously and are now one of the largest employers in the capital with more than 2,000 employees. We wanted to strengthen and clearly demonstrate our long-standing ties with the metropolis on the River Spree through our membership of Berlin Partner: DKB is literally an important partner for Berlin, actively helping to shape the city's transformation - whether as a financier, employer, sponsor or patron.

 

2. The world is changing. How is your world changing? 

The world has been and will be constantly changing. But the pace is increasing significantly. For DKB and also for me, this means being constantly on the move, understanding developments and using them positively for us as a company and for our customers. The banking market is undergoing radical change and we are on the way to becoming a technology company with a banking licence. This is both a challenge and an opportunity to be among the winners of the digital transformation. Berlin as a location offers many advantages and is virtually the digital finance capital.

 

3. What is "typical Berlin" for you? 

For me, typical Berlin means versatility in every respect and a good dose of Berlin humour and easiness. Compared to the well-known financial metropolises, Berlin is a digital playground for numerous start-ups and masterminds. But Berlin also symbolizes freedom and self-determination. The DKB is part of this and I am firmly convinced that Berlin will continue to gain in importance for the new, digital financial market.

 

4. One more question: What makes the sports metropolis of Berlin so unique? 

Sport imparts values and brings people together. Berlin has a long tradition here - whether in competitive sports or in popular sports with many small clubs, where volunteers work daily for young and old. DKB has been supporting top German athletes, sports clubs and associations since 2002. We support regional teams at our locations: In Berlin, we cheer for games by Hertha BSC, Union Berlin, Alba, the Berlin Volleys and the Foxes, among others. Above all, however, popular sport can and must become much more visible to the public - and not only at major events. Because supporting sport is also a social task. Berlin is on the right track here.
 
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Michael Hapka - Anschutz Entertainment (Interview)

[Translate to English:] Michael Hapka, VP und Geschäftsführer, Anschutz Entertainment Group Operations GmbH - © AEG_Joerg Klaus

 

Michael Hapka, VP and Managing Director, Anschutz Entertainment Group Operations GmbH

 

1. Why are you committed to the Berlin Partner Network? 

Because we are part of this city and also want to contribute something to help shape the future of Berlin. Berlin Partner is a community of like-minded people who care about this city.

 

2. The world is changing. How is your world changing? 

More than ever before, politicians, companies and every individual has the responsibility to get involved and set the course for a future worth living. In our world this means continuing to turn over every stone in order to act more sustainably and conserve resources.

 

3. What is "typical Berlin" for you? 

Berlin is first and foremost an attitude. It is characterised by openness and a serenity that tolerates contrasts, which means that diversity is more part of life here than elsewhere. Unfortunately, in some places the serenity also leads to too much indifference.

 

4. One more question: How does Berlin benefit from flagship events and which event would you like to bring to Berlin? 

I believe that the Olympic Games would give Berlin the necessary impetus to push forward many things that Berlin is struggling with at the moment. The first things that come to mind are affordable housing and a turnaround in transport. These topics would have to be at the top of the list of priorities for an application, so that the city can benefit from them in the long term.
 
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Photocredit: © AEG_Joerg Klaus

Christian Arbeit - 1. FC Union Berlin (Interview)

[Translate to English:] Christian Arbeit, Geschäftsführer Kommunikation, 1. FC Union Berlin - © Christian Arbeit

 

Christian Arbeit, Managing Director Communications, 1. FC Union Berlin

 

1. The world is changing. How is your world changing? 

Soccer is the dominant sport worldwide. Hardly anything touches people more, lets them come out of themselves and polarises them as much as this game does. At the same time, in view of the astronomical sums involved in football, an increasing alienation becomes noticeable for many people. Is this still my game? Does my opinion still count? What does my voice do in my club? These questions move many football fans and we try to offer these people a home: Yes, you are important! Soccer takes place mainly live in the stadium! It is played for the people who love it and want to be part of it! This is how we at Union see it and this is how we love the game: pure football and very close to the people.

 

2. The world is changing. How is your world changing? 

Soccer is the dominant sport worldwide. Hardly anything touches people more, lets them come out of themselves and polarises them as much as this game does. At the same time, in view of the astronomical sums involved in football, an increasing alienation becomes noticeable for many people. Is this still my game? Does my opinion still count? What does my voice do in my club? These questions move many football fans and we try to offer these people a home: Yes, you are important! Soccer takes place mainly live in the stadium! It is played for the people who love it and want to be part of it! This is how we at Union see it and this is how we love the game: pure football and very close to the people.

 

3. What is "typical Berlin" for you? 

Berlin is direct and straight out! It does not have to be a ribbon around everything. That may feel a bit rough for New Berliners and visitors sometimes, but that usually disappears quickly. You simply know quickly where you stand and don't have to puzzle for long. Also quite nice: the ability to improvise. Nothing is as boring as the finished product. True perfection lies in the imperfect. Who would know that better than us Berliners?

 

4. One more question: What makes the sports metropolis of Berlin so unique? 

There are six major professional clubs that rank among the top performers in their sports in Germany and attract tens of thousands of spectators every week. As if that wasn't extraordinary enough, these clubs work closely together to present Berlin's sport in the best possible way. Joint mass sports programs for children and young people round out the picture: Here, competitors for resources and attention also work in partnership to promote sports in their home cities. This only exists in Berlin.
 
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Photocredit: © Christian Arbeit

Gabriele Hässig - P&G (Interview)

[Translate to English:] Gabriele Hässig, Geschäftsführerin Unternehmenskommunikation & Nachhaltigkeit P&G Service GmbH - © Procter & Gamble

 

Gabriele Hässig, Managing Director Corporate Communications & Sustainability P&G Service GmbH

 

1. Why are you committed to the Berlin Partner Network? 

P&G has had vital roots in Germany for many decades. And our Gillette brand is a "true Berliner". For more than 80 years, our sharpest blades have been manufactured at our factory in Tempelhofer Feld. We are facing great challenges in Germany, economically, industrially and socially. We want to play an active role in shaping this change and creating perspectives for the future. Berlin Partner provides important impulses in this process.

 

2. The world is changing. How is your world changing? 

Trade is and always has been change. Today, digitisation is changing everyday life and the way people shop and where they shop with increasing dynamism. This has major implications for brands. People want to know what a brand stands for. That's why we focus on transparency and use our strong voice in advertising to take a stand and challenge social stereotypes. The way we as a company work on innovations is also changing. I enjoy being part of this development. But change always has to be explained, so that everyone can participate. This is a great challenge, not only for companies.

 

3. What is "typical Berlin" for you? 

In any case straightforwardness, cultural diversity and internationality. Certainly sometimes a certain degree of disorder. That can be very creative and inspiring, but every now and then I would like a bit more structure.

 

4. How important is internationality for the innovation and sustainability of the production facility for Gillette premium products in Berlin? 

Berlin is a key location for Gillette, because "Made in Berlin" will continue to be a decisive promise of quality for our production of the world's sharpest Gillette, which goes from Berlin to half the world. Internationality, like diversity, is an elementary component of our values. Both are strengths of Berlin. In addition, we work together with start-ups in many innovation projects. Berlin also has a lot to offer in terms of the start-up landscape, which is also very international.
 
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Photocredit: © Procter & Gamble

Christoph Paul Ritzkat - Kieback&Peter (Interview)

[Translate to English:] Portraitfoto Christoph Paul Ritzkat - Vorsitzender der Geschäftsleitung Kieback&Peter

 

Christoph Paul Ritzkat, Chief Executive Officer Kieback&Peter

1. Why are you committed to the Berlin Partner Network? 

With 1,400 employees at over 50 locations worldwide, we are one of the leading experts in building automation. Many large and famous buildings in the world are equipped with our building intelligence. The Reichstag in Berlin is just one example. And yet we are a "hidden champion" - only a few Berliners know Kieback&Peter. As a Berlin Partner we would like to increase the level of awareness of our company. Throughout Germany we are always on the lookout for excellent professionals whose heart beats equally for smart building solutions as ours. We would like to present ourselves to these potential colleagues and employees as an attractive employer - with secure jobs and good pay in a green industry of the future.

 

2. The world is changing. How is your world changing? 

Digitalisation has long since also shaped everyday life in the world of building automation. More than 20 years ago - when, by the way, nobody was talking about digitalization - we were already offering solutions for networking building technology in such a way that it could offer maximum comfort with maximum energy efficiency under computer control. As time and technology have changed, we have reinvented ourselves again and again. This smart foresight has not only put us in a good position for the present. It also allows us to look confidently into the future and all the changes that come with it.

 

3. What is "typical Berlin" for you? 

Typical Berlin for me is the coexistence of extremes. We find them in many areas of the city - in art and culture, but also in the economy. On the one hand, Berlin is a hotspot for the start-up scene. On the other hand, there are the many Berlin old-established companies that make Berlin an important industrial location. We have also been contributing to this - for over 90 years. In a way, we see ourselves as the oldest start-up in Berlin. Although age and size don't quite fit, we have retained our spirit, heart and passion. This is why we at Kieback&Peter are also "typically Berlin".

 

4. What does the future of building automation look like with regard to the use of artificial intelligence? 

We see great potential for machine learning in buildings. After all, they often consume more energy than necessary. By using data-based models and machine learning methods, we are able to significantly reduce the energy consumption of buildings.
Commercial buildings are equipped with measurement and control technology. The data generated there contains potential that can only be exploited automatically. Prepared with machine learning and data-based forecasting methods, this enables high energy savings in buildings. Robust, fast-learning models are the key to creating a data-based image of buildings and automatically recording future changes in use. The complexity is managed by artificial intelligence - much more efficiently and with better performance than any human being could ever do. Artificial intelligence methods therefore have a great future in building management. They will automate routine processes in building operations and provide support especially where large amounts of data cannot be evaluated by humans.
 
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Helmut Schramm - BMW Group Plant Berlin (Interview)

[Translate to English:] Portraitfoto Helmut Schramm - Leiter BMW Group Werk Berlin - © BMW AG, Peer Schröder Hardcopy

 

Helmut Schramm, Head of BMW Group Plant Berlin

 

1. Why are you committed to the Berlin Partner Network? 

Because I think in terms of cooperation and always use partnerships for further development and growth. A metropolis like Berlin needs industrial value creation. We rely on functioning structures and resilient networks. Above all, it is much easier to set the course for successful economic and industrial policy together. Together, we can make a much stronger impression on and promote Berlin as an industrial location and provide the necessary impetus. With this partnership, the BMW Group Plant Berlin strengthens its presence as a Berlin industrial company, as an economic partner and employer in the region.

 

2. The world is changing. How is your world changing? 

Very fast. Our internal world is changing at least as fast as the outside. Growth, innovation, digitalisation, complexity, individuality - the constant change of our customers and employees with their expectations and demands on our products and processes is reflected in our internal organisation, in the inner change, in our attitude. If we are good, and this is our claim, we are always one step ahead. We must always develop further with the help of innovations in terms of processes in order to maintain our good market position and the future viability of the site. In the long term, these developments will also change the role of people in production. In the future, they will be even more than today's designers and enablers of processes. The working world will thus be further modernised. And the reduction of physically strenuous activities is also a gain against the background of demographic change.

 

3. What is "typical Berlin" for you? 

BMW motorcycles are typical Berlin for me, because we have been producing them in Berlin for exactly 50 years, only now several more than back in 1969. We benefit greatly from the location and are proud that our motorcycles have Berlin air in their tyres. Furthermore, two-wheel mobility and Berlin, as the largest metropolis in Germany, go well together. This is precisely where answers to the challenges of urban space are to be found, where people individualize their mobility according to their own needs in a very confined space. In recent years, a very innovative climate has developed in Berlin, with many start-ups, complemented by the proximity to scientific and research institutions. This also makes Berlin very attractive from a production perspective. Last but not least, I also experience the city as a citizen, sometimes with a smile and sometimes with a shake of the head. In Berlin, chaos and beauty are very close together, vision and tradition, speed and cosiness [laughs], innovation and improvisation. This city is wonderfully international and diverse, colourful and rich, beautifully green and last but not least the home of many of our employees. We would like to keep it that way.

 

4. What kind of artificial intelligence can you expect from BMW motorcycles? 

The keyword is connectivity, i.e. the connection between motorcycle, driver and environment. And we do a lot to achieve this. As proof of the BMW Group's high level of expertise in the field of automated driving, we recently presented a spectacular test and research vehicle at CES 2019. The self-propelled BMW R 1200 GS is capable of starting up, accelerating, performing winding manoeuvres and then braking to a standstill. The development of the test vehicle aims to use the knowledge gained about driving dynamics processes to support the driver in future in recognising dangerous situations and mastering demanding driving manoeuvres. Thus, the self-propelled motorcycle, with its comprehensive knowledge of the ideal line and perfect lean angle in bends, the correct braking point and traction-optimised acceleration, can help the rider to constantly improve his or her skills. Our VISION NEXT 100 vision vehicle also uses the possibilities of the digital world to take the analogue riding experience on a motorcycle to a new level. Here too, the basis for the special experience of freedom is intelligent networking. All this is incorporated into the development of our series products, which are now equivalent to intelligent computers.
 
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Photocredit: © BMW AG, Peer Schröder Hardcopy