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Berlin goes Austin – again!

Berlin, 13 March 2024 – It’s time again: The South by Southwest (SXSW) Conference 2024 will take place in Austin, Texas, from 8 to 16 March. The event combines conferences, festivals, exhibitions, awards, events and networking to create a place to be for experts and creatives from the fields of (digital) media, music and film. Also there this year: A Berlin delegation with eight creative tech startups will immerse themselves in the colourful world of the traditional and renowned event from 9 to 14 March.

SXSW takes place every year in March – and has done so since it was founded in 1987. Originally planned and carried out as a music festival with a focus on roots rock and alternative country, the exciting combination of conference and festival is now regarded as the world’s most important event for the international digital and creative scene. This year, the following Berlin startups are taking advantage of the opportunity for exchange and networking and the prospect of exciting innovations, inspiring speakers such as Meghan, the Duchess of Sussex, Katie Couric, Errin Haines and Brooke Shields as well as a varied program:

With the motto “Expect the unexpected,” SXSW promises numerous discoveries on its website that participants can make around the event. But not only Austin, Berlin also has a lot to offer as Europe’s most important startup hub and creative metropolis. For this reason, an exclusive “Berlin Takeover” took place yesterday, 12 March, at the EL C Bar in the middle of Austin. And literally: Branded in the BERLIN LEVEL LOOK, the location radiated real capital city flair thanks to eye-catching decorations and projections designed by Berlin Partner together with Zander & Partner, which were displayed on the wall of the roof terrace. The all-day program was just as colourful. The framework for know-how transfer and exchange was provided by four panel discussions on various topics, including “Disruptive thinking: The role of technology and creativity in public innovation” or “Nighttime communities and their impact on urban landscapes”.

Moderated by Stephan Balzer (Red Onion/ TEDxBerlin) and Niko Woischnik (Tech Open Air Berlin) and rounded off by a pitch with all participants of the delegation as well as an entertaining evening program full of stand-up comedy and music, the event represented the Spree metropolis as it is: diverse, colourful, creative and always at the cutting edge. Features that it has in common with SXSW. Ergo: It’s a match!


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